07 / SALES LEADERSHIP
Shared Sales Director
Build and grow your sales organisation with an experienced sales director — without carrying a full-time executive salary.
Many SMEs cannot afford a senior sales director full time. The Shared Sales Director service supports you in setting up and developing your sales organisation, leading and coaching the team, building the sales strategy, tracking targets and improving performance — without the cost of a full-time executive.
Professionalise your sales function through shared senior experience.
The goal is to move sales from an individual effort into a company system — strategy, structure, processes, team and reporting. Targets become measurable, and senior sales leadership becomes accessible in a flexible, shared model.
Expected outcomes
- Clear sales strategy, territory / segment plan and annual target architecture
- Built or restructured sales team with defined roles
- Ongoing performance management: KPIs, pipeline, forecast, reporting
- A transferable, working system for an internal sales manager
Target participants
- Growing SMEs unable to hire a senior sales director full time
- Companies with a sales team but lacking managerial discipline and strategy
- Businesses looking to decouple sales from founder-dependency
- Manufacturers / distributors entering new markets
Programme tracks
Sales Strategy & Targets
Strategy by market, segment and channel, translated into operational targets.
Organisation & Team Management
Team structure, recruitment support, role definitions and manager coaching.
Process, KPIs & Reporting
Pipeline, forecasting, commission model and executive dashboards.
Performance & Coaching
Individual development plans, field coaching and regular performance reviews.
Staged methodology
- 01
Discovery Call
Current situation, sales organisation, targets and priority issues.
- 02
Diagnosis & Roadmap
Sales function diagnosis, priorities and a 3–12 month roadmap.
- 03
Custom Proposal
Engagement model, duration and pricing tailored to the company and its goals.
- 04
Execution
Weekly rhythm to deploy strategy, process, KPI and team workstreams.
- 05
Handover & Sustainability
Transfer of the system to an internal lead and move to lighter supervision mode.
What is delivered at the end of the programme
- Written sales strategy and territory / segment plan
- Sales org chart, role descriptions and KPI set
- Pipeline, forecast and executive reporting templates
- Team coaching sessions and managerial development notes
Frequently asked questions
Clear answers to the questions we hear most often before a first meeting.
Shared Sales Director : let's plan a call.
A 30-minute discovery call is enough to tailor the programme to your company.
Get in touch